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Search Engine Optimization

Search Engine Optimization IconYou may have a great site, but people need to be able to easily find it in order for your site to bring new clients to you. There are various methods that can be used to get your site registered with major search engines. The problem is, just getting your site registered is not enough - if your site isn't listed high enough in the search result list, your traffic count will suffer. The process of getting your site listed higher in the search result list is the whole point of search engine optimization (SEO).

Search engines are always changing their technology so as to maintain their integrity and authenticity. As a result, search engine optimization is a never ending process of tweaks and experimentation.

The Process

It starts out with analysis of your goals - what kind of traffic do you need? Is pay-per-click advertising appropriate to help achieve your goals? What is your SEO budget?

Once your goals are understood, the basic process is as follows:

Keyword Analysis

We begin by analyzing the search keywords that will bring you the best traffic. Not just quantity - but quality traffic that fits your target market. This includes analyzing your competition's strategy in order to understand what it will take to put your site ahead of theirs. Your site's content will then be optimized, paying special attention to these keywords. If necessary, the URL's of the pages of the site will be moved to accommodate the keywords also.

Competitive Analysis

Using a suite of specially designed tools, we will inspect your competitor's website, and their Internet marketing strategy. If their site is ranked well on a particular search engine, we will investigate how and why they achieved that ranking. This information gives us leverage, because understanding your competition is a key component of achieving higher rankings.

Updated Content

By far the most critical aspect is keeping the content of the site fresh and relevant. There are many ways to accomplish this, with the ultimate goal of creating interesting content that people want to link to. The use of blogs, newsletters, and press releases are some examples. The number of links, and the source of those links, are an extremely important factor in search engine ranking.

It's important to note again that the process explained above is not a one-time procedure. It must be done constantly and consistently to keep your site relevant and appear higher in search engine rankings.

Key Benefits

  • Reach More People

    Most people use a search engine to find products and services they are looking for. Legal counsel is no different. We know how to get your site ranked above competition, without using questionable tactics.

  • Local SEO Marketing

    Unlike most of our competition, we include local search engine marketing services in our SEO package. Local marketing is extremely important since most search engines optimize results based on geographic location.

  • Exclusivity

    We offer SEO exclusivity for our clients to eliminate conflict-of-interest issues. That means we will only perform SEO services for a particular area of practice for one law firm per geographic region.

Results Tracking

It's important to be able to track the results of your marketing methods and search engine optimization is no different. That's why we supply a quarterly report to you detailing how visitors are getting to your site, what keywords they used to get there, whether or not they are converting into inquiries, and so on. This is a goldmine of information because it allows you quickly identify what works and what doesn't in terms of marketing strategy. In fact, we'll use this information ourselves to further optimize the site for search engines.

Bi-annually, we will meet with you in person to discuss the results of the previous 6-month's worth of search engine data. Armed with real data, we'll be able to work with you to adjust your marketing strategy as necessary.

Plain English Interpretation

The reports that we provide are not the typical cryptic reports that come out of the search engines. The tools we use provide reports that are human-friendly and easy to read. But even so, it can be difficult for someone not versed in search engine technology to understand. That's why we go a step further and provide an explanation and interpretation of the reports to help you understand what they're saying.

For More Information

We welcome the opportunity to speak with you about our services and how we can help with your firm's website and Internet Marketing strategy.

Contact Us.

Our Work

We specialize in website design and Internet Marketing for law firms, however we have also designed sites for retail, e-commerce, and non-profit organizations.

Check out some of our work.

About Us

Visioneer Consulting provides high quality websites, search engine optimization and social media marketing services to law firms and attorneys.

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Visioneer Consulting, Inc.
6026 Kalamazoo Ave SE #121
Kentwood, MI 49508

P: 616.291.0201

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